For the Animals
An Argument Guide
PT

Home / B. Harm, death and welfare / Part DIR

B4

"The problem is the industry, not consumers."

The answer in one sentence

the industry exists to meet demand. System and consumer are not opposite sides: each sustains the other. Criticizing industrial animal farming is right, but continuing to buy what it produces is funding it. Changing the system and changing one's own consumption do not compete.

Note: this chapter also answers "It's the companies' and the system's fault", which was merged into it.

Short answer

The industry is responsible, and changing laws and subsidies is important. But the industry exists because someone buys what it produces. Criticizing the system while continuing to fund it doesn't fix anything: no one would say they're against slave labor but keep buying its products because the factory is to blame. You can do both: push the system and change your own consumption.

For children

A toy factory only makes toys because people buy them. If no one bought them, it would stop making them. Meat is the same: the industry breeds and kills animals because people buy the meat. That's why every person who stops buying helps change what the factory does.

Ask a question back

"If no one bought it, would the industry keep producing it?"

Como pode aparecer

"The problem is the industry, not consumers."
Everyday conversation
"Change the system, not my plate."
Everyday conversation
"Change the big corporations, not my dinner."
Everyday conversation
"Consumers have no power."
Everyday conversation
"A hundred companies cause most of the harm, and you blame the individual."
Social media
"Blaming consumers diverts attention from corporations."
Political version
"Structural problems require structural solutions, not individual morality."
Academic version
"There's no ethical consumption under capitalism." (which is K4)
Disguised version

The strongest version

How it is said

"I'm against factory farming, not against meat. Change the system, not my plate."

Strongest version (steelman):

  1. P1The great harms of animal farming come from decisions by companies, governments and subsidy policies.
  2. P2The individual consumer has little power over those decisions.
  3. P3Responsibility should fall on those with the power to change the system.
  4. CSo the responsibility lies with the industry and the system, not with those who consume.

P1 is true: structural decisions carry enormous weight, and changing laws and subsidies can have more impact than any individual choice. The problem lies in the conclusion, which turns "the system is also responsible" into "I am not".

The argument is valid in form, but the conclusion confuses sharing responsibility with handing it over.

Full answer

  1. a

    Reconstruction and diagnosis

    The argument separates two things that are linked:

    LinkRole
    ConsumerPays for the product and signals demand
    IndustryProduces what it sells, at the scale it sells
    System (laws, subsidies)Makes the product cheaper or more expensive, and defines what is allowed

    Each link sustains the others. One link's responsibility doesn't erase another's.

  2. b

    Where the argument breaks

    1. The industry responds to demand.

    Companies breed and slaughter animals to sell them. When demand falls, production falls, though less than proportionally, as chapter K1 shows.

    2. Shared responsibility isn't transferred responsibility.

    Others having more power doesn't reduce to zero the share of those who take part. This holds for any collective harm, from pollution to slave labor.

    3. The two paths reinforce each other.

    Consumers who change create a market for alternatives, make public policies more feasible and change what seems normal. Laws and individual choices don't compete (K9).

    4. The useful question is what the person demands of the system.

    The argument is often used to avoid changing consumption, without supporting any concrete structural change. Anyone who really does push the system: great, nothing stops them from also changing their own consumption.

    5. The argument would apply to everything.

    If responsibility lay only with the industry, no boycott, no consumer choice and no fair trade would make sense.

  3. c

    Data and sources

    SourceWhat it saysNote
    Kagan, *Do I Make a Difference?* (2011)Contributing to a bad outcome through purchases has a real expected value, even in supply chains with thresholdsAlso used in K1
    Our World in Data, *How many animals are factory-farmed?*About 74% of the world's farmed land animals live in intensive systemsShows that "the system" is what supplies ordinary consumption
  4. d

    The strongest counter-reply: the focus on the individual is the industry's own strategy

    The most serious version points out that large industries have used the language of individual responsibility to divert attention from structural change, and that asking each person to change their plate may drain energy from more effective political struggles.

  5. e

    Why the counter-reply doesn't reach the conclusion

    The warning holds; the conclusion doesn't.

    It's true that individual change isn't enough. It doesn't follow that it isn't necessary.

    The strategy works the other way here.

    The meat industry doesn't ask people to eat less meat; it spends money so they eat more.

    People who change their consumption tend to support structural change more.

    Personal consistency and political action tend to go together.

Reasoning errors

Logical

Is the form valid?

False dichotomy
"Either it's the system or it's the consumer"
Changing the question
Swaps "should I buy it?" for "who is most to blame?"

Moral

Is the criterion coherent?

Diffusion of responsibility
Dilutes one's own participation in the system's guilt
Outsourced morality
Paying for the product but attributing the harm to whoever makes it

Biases

Diffusion of responsibility

Shared blame feels like no blame

Linked to K2 and K7

Moral licensing

Criticizing the system gives the feeling of having done one's part

Linked to E6

Motivated reasoning

The structural argument shows up precisely where it excuses change

General literature on motivated cognition

Extrapolations

The principle being tested is: "if the system is responsible, consumers are not".

If it applied to…Slave laborTap to see

Buying its products would carry no responsibility

Almost no one accepts this

If it applied to…PollutionTap to see

No one would need to change any habit

Environmental policies assume the opposite

If it applied to…Historical boycottsTap to see

They would have been useless

Several had real effects

Contradictions

Supports boycotts for other causes.

The same person recognizes that not buying puts pressure on companies.

Wouldn't buy products of slave labor.

Even knowing the factory is to blame.

Criticizes the system but doesn't support changing it.

The argument rarely comes with political action.

What the argument gets right

What is true

The structural critique is correct and important. Subsidies, weak welfare laws and the industry's economic power explain much of the problem, and policy changes can reach billions of animals at once. Putting the whole burden on the individual would be unfair and ineffective.

But

But seeing the system doesn't erase one's own place in it. The system is also made of purchases, and each one sustains it a little. Pushing the system and no longer funding it are two parts of the same gesture.

Connections

Usually comes before

K1 One person doesn't make a difference.Hands the responsibility to the system
K2 The animal is already dead.If buying restocks the shelf, the industry is blamed
B2 Free-range animals are happy.Moves the problem to scale
B4this argument

Usually comes after

K4 There is no ethical consumption under capitalism.If consumption sustains the industry, it's said no consumption is ethical
K9 Vegans should fight for laws, not diets.Opposes political action to personal choice

References