For the Animals
An Argument Guide
PT

Home / J. Practicality, economy and society / Part IND

J10

"Vegan food is bland."

The answer in one sentence

it's a generalization born of unfamiliarity. The flavor of food comes mainly from seasonings, techniques and combinations of ingredients, and almost all seasonings are plants: garlic, onion, chilies, herbs, spices. Many traditional dishes from around the world are already vegan or nearly so: chana masala, falafel, dal, pasta arrabbiata, bean chili, Ethiopian lentil stews, Brazilian acarajé. Vegan food isn't "just salad".

Short answer

Almost all the flavor in food comes from seasonings and techniques, and seasonings are plants: garlic, onion, chilies, herbs, spices. Many traditional dishes are already vegan or nearly so: well-seasoned beans, falafel, chana masala, dal, pasta arrabbiata, bean chili, garlic bread. Vegan food isn't "just salad". People who find it bland have often tried very little of it, or tried it badly made.

For children

What makes food tasty is the seasoning: garlic, onion, herbs, chili, oregano, cumin. All of that comes from plants! Well-seasoned beans, fries, popcorn, pasta with tomato sauce, bread, fruit: all of that is vegan and really tasty.

Ask a question back

"Are fries, seasoned beans and pasta with tomato sauce bland?"

Como pode aparecer

"Just salad?"
Everyday conversation
"Rabbit food."
Everyday conversation
"Am I supposed to eat grass?"
Everyday conversation
"Vegan food has no salt and no taste."
Social media
"Cooking without animal products is limited."
Gastronomic version
"Meat tastes good." (which is J11)
Disguised version

The strongest version

How it is said

"Just salad? Rabbit food. Am I supposed to eat grass?"

Strongest version (steelman):

  1. P1Meat and dairy give flavor, texture and satiety to many dishes.
  2. P2Without them, many recipes are less tasty.
  3. P3The pleasure of eating is important for quality of life.
  4. CSo a vegan diet reduces quality of life.

P1 and P3 are true. P2 is true for recipes built around meat, but not for well-made plant cooking. The problem lies in the conclusion: it generalizes from bad examples or from unfamiliarity.

The argument is valid. Its soundness fails at P2, generalized.

Full answer

  1. a

    Reconstruction and diagnosis

    The argument confuses the absence of meat with the absence of flavor:

    Source of flavorIs it a plant?
    Garlic, onion, chilies, herbs, spicesYes
    Techniques: sautéing, roasting, grilling, smoking, fermentingYes, applicable to plants
    Umami: tomato, mushrooms, soy sauce, misoYes
    Fat: olive oil, oils, nuts, avocadoYes
  2. b

    Where the argument breaks

    1. Seasonings are plants.

    Much of what makes food tasty comes from plants: garlic, onion, herbs, chilies and spices.

    2. Many traditional dishes are already vegan.

    Around the world, there's an enormous variety of dishes without animal products or easily adapted.

    3. It's a generalization.

    Often, the person saying it has tried few options, or badly prepared ones.

    4. Much of the flavor we associate with meat comes from technique and seasoning.

    Smoked, grilled, browned, sautéed: all of this can be applied to vegetables and plant proteins. The result isn't identical to meat, but it isn't "bland".

    5. Many chefs and restaurants show otherwise.

    Plant cooking has gained ground in award-winning restaurants and kitchens around the world.

  3. c

    Data and sources

    SourceWhat it saysNote
    Brazil's Ministry of Health, *Dietary Guidelines for the Brazilian Population* (2014, in Portuguese)Values traditional cooking based on plant foods such as rice, beans, cassava, vegetables and fruitAn example of how rich a plant-based cuisine can be
  4. d

    The strongest counter-reply: some flavors are irreplaceable

    The most serious version grants that vegan food can be tasty, but says certain flavors, such as a good barbecue or an aged cheese, have no plant equivalent.

  5. e

    Why the counter-reply doesn't reach the conclusion

    It changes the argument.

    It stops being "bland" and becomes "doesn't have exactly that flavor" (J11).

    There are new flavors to discover.

    The swap isn't only a loss; it's also a discovery.

    The pleasure of a flavor doesn't justify a death.

    The central argument returns to J11.

  6. f

    Back to the moral question

    Even if some specific flavor were irreplaceable, the question would be whether the pleasure of a dish justifies an animal's life. And in practice, plant cooking offers so much pleasure that the question rarely needs to be asked.

Reasoning errors

Logical

Is the form valid?

Hasty generalization
Judges all vegan cooking by a few experiences

Epistemological

Does the evidence support it?

Unfamiliarity
Ignores plant dishes and techniques

Moral

Is the criterion coherent?

Pleasure as justification
Flavor outweighs the animal's life

Biases

Food neophobia

Unfamiliar foods seem less tasty

General literature on food neophobia

Rationalization through the 4Ns

"Nice" as a justification

Piazza et al., 2015

Loss aversion and the endowment effect

The familiar dish is overvalued against the new

Kahneman, Knetsch and Thaler, 1990

Extrapolations

The principle being tested is: "if I tried a bad version, the whole category is bad".

If it applied to…Japanese cuisineTap to see

It would be bad because of one poorly made sushi

No one concludes this

If it applied to…Dishes with meatTap to see

They'd be bland because of one poorly seasoned steak

No one concludes this

If it applied to…Vegan foodTap to see

It would be bland because of one unseasoned salad

The same error

Contradictions

Eats many vegan dishes.

Without noticing.

Seasons meat with plants.

The flavor comes from them.

Likes fries, popcorn and bread.

Which are vegan.

What the argument gets right

What is true

It's true that there is bland vegan food, just as there is bland food with meat. For people who grew up with meat-centered dishes, early experiences can disappoint, and learning to cook with plants takes some time.

But

But plant cooking is vast, creative and full of flavor. Most of what makes food tasty already comes from plants.